Pengaruh Online Customer Review, Kepercayaan Dan Ketersediaan Produk Terhadap Keputusan Pembelian Ms Glow Di Kota Batam

Authors

    Desri Yeni Sinaga( 1 ) Inda Sukati( 2 )

    (1) Universitas Putera Batam
    (2) Universitas Putera Batam

DOI:


https://doi.org/10.32877/eb.v6i2.686

Keywords:


Online Customer Review, Product Avaibility, Purchasing Decision, Trust, Ms Glow

Abstract

As of Today, technological developments have included buying and selling activities which result in buyers having to pay attention to several aspects before, namely by paying attention to customer reviews, because it is difficult to build trust in making purchases without face to face, with the variety and availability of products increasing the options of buyers, may or may not improve purchasing decisions especially purchases made at Ms Glow Batam. This research is a quantitative study with a population of buyers who make purchases at Ms Glow, a sample of 283 samples. This research concludes that Online Customer Reviews have an effect on Purchasing Decisions, Trust has an effect on Purchasing Decisions, no effect has been found on Product Availability on purchasing decisions, and Online Customer Reviews, Trust, Product Availability have a simultaneous and significant effect on the Purchase Decision of MS Glow in Batam City. The adjusted R square is 0.66 or 65.8%. This value shows how well the independent variable can explain the dependent variable, which is 65.8% with other factors, the remaining 34.2% is influenced by other variables.

Downloads

Download data is not yet available.

References

Akbar, M. A., Junaida, E., & Bulan, T. P. L. (2019). Pengaruh Gaya Hidup Dan Ketersediaan Produk Terhadap Keputusan Pembelian Sepatu Merek Vans Di Kota Langsa. JUMSI, 3(1), 212–220.

Ardianti, A. N., & Widiartanto, M. A. (2019). Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee . Jurnal Ilmu Administrasi Bisnis, 1–11.

Aswad, S., Realize, R., & Wangdra, R. (2018). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pengguna Air Bersih Masyarakat Kampung Air Batam Center. JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 6(2), 77. https://doi.org/10.33884/jimupb.v6i2.681 DOI: https://doi.org/10.33884/jimupb.v6i2.681

Hasna, N. D., Sari, C. T., Suharti, M., Pelayanan, A. K., Pembayaran, S., Produk, K., Kepuasan, T., Agen, K., Pelayanan, A. K., Pembayaran, S., & Ketersediaan, D. A. N. (n.d.). Analisis kualitas pelayanan, sistem pembayaran, dan ketersediaan produk terhadap kepuasan konsumen agen eoa gold. 7, 40–47.

Latief, F., & Ayustira, N. (2019). Pengaruh Online Costumer Review Dan Customer Rating Terhadap Keputusan Pembelian Produk Kosmetik Di Sociolla. Jurnal Mirai Managemnt, 4(2), 122–136. https://journal.stieamkop.ac.id/index.php/mirai

Pratama, Y. (2019). Analisa Penentu Keputusan Pembelian Konsumen Analisa Penentu Keputusan Pembelian Konsumen Terhadap Produk Online (Pada Masyarakat Jabodetabek) Produk Online (Pada Masyarakat Jabodetabek). Jurnal Pemasaran Kompetitif, 3(1), 25. https://doi.org/10.32493/jpkpk.v3i1.3602 DOI: https://doi.org/10.32493/jpkpk.v3i1.3602

Priangga, I., & Munawar, F. (2021). Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Di Marketplace Lazada ( Studi Pada Mahasiswa Di Kota Bandung ). Jurnal Bisnis Manajemen & Ekonomi, 19(2), 399–413.

Priyastama, R. (2017). Buku Sakti Kuasai SPSS. START UP.

Rifai, F. I., & Wulandari, C. D. (2019). Pengaruh Online Customer Review, Kelengkapan Produk, Dan Kualitas Produk Terhadap Keputusan Pembelian Dan Minat Beli Ulang Pada Online Marketplace. 9(2), 200–223.

Rosmawati, Kurniawan, U., & Febriani, Y. (2022). MEMBANGUN NILAI KEPERCAYAAN TERHADAP TEMAN SEBAYA DI LINGKUNGAN PENDIDIKAN. JEC, 6(2000), 31–40. DOI: https://doi.org/10.35326/jec.v6i1.2275

Sari, I. I. (2020). Analisis Pengaruh Harga, Promosi, Dan Pelayanan Terhadap Keputusan Pembelian Air Minum Isi Ulang Burdah Water. Skripsi, 145.

Siregar, L. Y., & Nasution, M. I. P. (2020). Perkembangan Teknologi Informasi Terhadap Peningkatan Bisnis Online. HIRARKI Jurnal Ilmiah Manajemen Dan Bisnis (HJIMB), 02(01), 71–75. http://journal.upp.ac.id/index.php/Hirarki%0APERKEMBANGAN

Sugiarto. (2017). Metodologi Penelitian Bisnis (Yeskha (ed.); Vol. 1). ANDI.

Sugiyono. (2018). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D). Alfabeta.

Sujarweni, V. W. (2020). Metodologi Penelitian Bisnis & Ekonomi (Cet. 1) (1st ed.). Pustaka Baru Pres.

Sujarweni, W. (2019). Metodologi Penelitian Bisnis Dan Ekonomi. Pustaka Baru Pres.

Tirtayasa, S., Lubis, A. P., & Khair, H. (2021). Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen. Jurnal Inspirasi Bisnis Dan Manajemen, 5(1), 67. https://doi.org/10.33603/jibm.v5i1.4929 DOI: https://doi.org/10.33603/jibm.v5i1.4929

Published

2023-12-10

How to Cite

Sinaga, D. Y. ., & Sukati, I. (2023). Pengaruh Online Customer Review, Kepercayaan Dan Ketersediaan Produk Terhadap Keputusan Pembelian Ms Glow Di Kota Batam. ECo-Buss, 6(2), 575–585. https://doi.org/10.32877/eb.v6i2.686

Issue

Section

Articles
DOI: https://doi.org/10.32877/eb.v6i2.686
DOI : https://doi.org/10.32877/eb.v6i2.686
Abstract views: 172 / PDF downloads: 155