Pengaruh Desain Produk, Word Of Mouth, dan Kualitas Informasi Terhadap Keputusan Pembelian Rumah PT Ciptatama Griya Prima

Authors

    Feby Permata Sari( 1 ) Inda Sukati( 2 )

    (1) Univeritas Putera Batam
    (2) Universitas Putera Batam

DOI:


https://doi.org/10.32877/eb.v6i1.668

Keywords:


Batam City, Purchase Decision, Word Of Mouth, Product Design, Information Quality

Abstract

The purpose of this study is  to  determine the effect of product design, word of mouth, and information quality on the decision to purchase house at PT Ciptatama Griya Prima. The sample in this study were customers' of PT Ciptatama Griya Prima, in Batam, Sagulung sub-district and Batam City, totaling 100 respondents  with one-sample kolmogorov-smirnov method.The results indicated that product design, word of mouth and information quality have a positive effect on purchase decision with the regression equation Y = 9,131 + 0,058X1 + 0,140X2 + 0,812X3 + e. The contribution of the influence of product design, word of mouth and information quality to purchase decision simultaneously is 53.7%, the calculated F value is greater than F table or (39.356 > 2.70) with a significance of 0.000  <  0.05.  There  is  a  simultaneous  positive  and  significant  effect  among  independent and dependent variable

 

Downloads

Download data is not yet available.

References

Aini, N., & Nanda, S. E. (2020). Pengaruh Kualitas Informasi Dan Pemenuhan Kebutuhan Informasi Pada Youtube Channel “Gadgetin” Terhadap Keputusan Pembelian Gadget. Scriptura, 9(2), 43–50. https://doi.org/10.9744/scriptura.9.2.43-50 DOI: https://doi.org/10.9744/scriptura.9.2.43-50

Andika. (2021). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Furniture Pada PT Saf Mitra Abadi Di Kota Batam Skripsi. Universitar Putera Batam.

Budiman Bancin, J. (n.d.). Citra Merek dan Word of Mouth (Peranannya Dalam Keputusan Pembelian Mobil Nissan Grand Livina) (Vol. 86). Jakad Media Publising.

Fortuna, C. I., & Marwati, F. S. (2021). Purchase Decision in the Online Shopping Application, Reviewed from Easy, Quality of Information, Culture, and Trust. Almana?: Jurnal Manajemen Dan Bisnis, 5(2), 174–183. https://doi.org/10.36555/almana.v5i2.1551 DOI: https://doi.org/10.36555/almana.v5i2.1551

Gelar, U. M., Ekonomi, S., Adhi, O. S., Nim, W., & Manajemen, J. (2015). Pengaruh Merek dan Desain Terhadap Minat Beli Konsumen (Studi Kasus Konsumen Sepeda Motor Honda CS One pada Dealer 54 Motor Pekalongan) Skripsi.

Irvanto, O. & S. (2020). Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger. Jurnal Ilmiah Manajemen, 8(no 2), 1–22. https://doi.org/https://doi.org/10.37641/jimkes.v8i2.331 DOI: https://doi.org/10.37641/jimkes.v8i2.331

Kotler, P. K. K. L. (n.d.). A Framework for Marketing Management.

Makasidamo, F. P., Tampi, J. R. E., Kalangi, J. A. F., Studi, P., Administrasi, I., Fakultas, B., Sosial, I., & Politik, D. (2022). Pengaruh Brand Image dan Word of Mouth terhadap Keputusan Pembelian Kosmetik Maybelline di Manado (Vol. 3, Issue 3).

Mandagie, Yunita, V. M., Sam, U., & Manado, R. (2018). Analisis Pengaruh Word of Mouth, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Sepatu Converse Di Manado Town Square. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(4), 2008–2017.

Mutiara, & Wibowo, I. (2020). Pengaruh Kepercayaan, Keamanan dan Kualitas Produk Terhadap Keputusan Pembelian. Jurnal Manajemen Bisnis Krisnadwipayana, 8, 10–20. DOI: https://doi.org/10.35137/jmbk.v8i2.419

Rahayu, S. P., Kurniawati, M., & Candra Premananto, G. (2020). Smile APP Marketing 4.0: Model & Aplikasi Praktis. Airlangga University Press.

Rizkita Idham, E. S. (2021). Pengaruh Promotion, Brand ImageDan Word Of MouthTerhadap Keputusan Pembeli HandphoneSamsung. Jurnal Ekonomi Bisnis, 6(no 2), 1–15.

Rizqullah, I., Manajemen, A. J., & Bisnis, M. (2018). “Pengaruh Kualitas Produk, Harga Produk Dan Desain Produk Terhadap Keputusan Pembelian Konsumen Mazelind.” In PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (Vol. 3, Issue 2). DOI: https://doi.org/10.37673/jmb.v2i1.304

Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitas dan R&D (Vol. 330).

Tanjaya, S. C., Maneke, L., & Tawas, H. . (2019). Effect of Information Quality, Trust and Ease of Consumer On Vape Product Purchase Decisions On Instagram. In 4935 Jurnal EMBA (Vol. 7, Issue 4)

Published

2023-08-10

How to Cite

Sari, F. P. ., & Sukati, I. (2023). Pengaruh Desain Produk, Word Of Mouth, dan Kualitas Informasi Terhadap Keputusan Pembelian Rumah PT Ciptatama Griya Prima . ECo-Buss, 6(1), 140–151. https://doi.org/10.32877/eb.v6i1.668

Issue

Section

Articles
DOI: https://doi.org/10.32877/eb.v6i1.668
DOI : https://doi.org/10.32877/eb.v6i1.668
Abstract views: 84 / PDF downloads: 95