Analisis Faktor Berwirausaha dan Literasi Kewirausahaan terhadap Intensi Kewirausahaan: Studi di Indonesia

Musdalifah Dimuk; Citrawati Jatiningrum

doi:10.32877/eb.v2i2.517

Authors

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DOI:

https://doi.org/10.32877/eb.v2i2.517

Keywords:

Sikap kewirausahaan, Perilaku Kewirausahan, Intensi Kewirausahaan, literasi kewirausahaan

Abstract

Penelitian tentang wawasan kewirausahaan dan literasi kewirausahaan pada universitas di Indonesia saat ini sedang berkembang. Tujuan dari pengembangan berbagai literasi kewirausahaan adalah untuk menumbuhkan lebih banyak wirausahawan dan menciptakan usahawan muda.yang sukses. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisis apakah sikap, norma subjektif, kontrol perilaku yang dirasakan dan literasi kewirausahaan berpengaruh terhadap intensi kewirausahaan. Data primer penelitian ini dikumpulkan melalui survei kuesioner. Koefisien Korelasi Pearson dan Analisis Regresi Berganda digunakan dalam penelitian ini untuk menganalisis hubungan. Hasil penelitian menunjukkan bahwa semua variabel memiliki hubungan positif yang signifikan dengan Intensi Kewirausahaan. Kontribusi kajian ini adalah merekomendasikan bahwa beberapa factor tersebut dan literasi kewirausahaan merupakan hal penting sebagai peningkatan kemampuan mahasiswa untuk meningkatkan kemampuan berwirausaha yang menjadi modal utama seseorang untuk sukses dalam usahanya dan dapat menumbuhkan intensi kewirausahaan

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