Eksplorasi Nuansa Akademik dan Riset Aplikatif dalam Budaya, Sastra dan Komunikasi (E-Narasi)

Moral Values In Move To Heaven Drama

Clarisa Saprilia, Shenny Ayunuri Beata — Sat, 17 Dec 2022 00:00:00 +0000

This research analyzes about the moral values in Korean drama “Move to Heaven”. The researchers used a qualitative descriptive method, because it helps the writer to explain the data in sentence form and the data is analyzed in several ways such as identify, analyze, and conclude. Researchers describe and analyze the utterance which contains moral values from the dialogue or conversation in the drama. This research found three types of moral values, namely honesty, discipline, and responsibility. Researchers also find some good impacts of these moral values. In addition, moral values can increase one's self-confidence, can train one's maturity, and make one have patience

Strategi Komunikasi Pemasaran Klinik Kecantikan Stephanie Skin and Body Care dalam Mempertahankan Loyalitas Pelanggan di Sepatan Tangerang

Tia Nurapriyanti, Jepri Priono, Alifian Pratama — Sun, 17 Dec 2023 00:00:00 +0000

The rapid development of the times, the increasingly advanced paradigm of human thinking, makes marketing practitioners required to have a qualified marketing communication strategy to respond to developments and changing times. Which aims to make customers become loyal and seize market share. Stephanie skin and body care is a beauty clinic that sells beauty products, goods and services. And the writer wants to know what marketing communication strategies are implemented by Stephanie's clinic in an effort to maintain customer loyalty. This study uses a phenomenological approach, descriptive type, qualitative research method, and constructivism paradigm. The research results were obtained based on direct interviews conducted by ebelites. The marketing communication strategy used was to understand customer behavior and the marketing mix, namely 4 prices, product, place, and promotion

Decoding Beauty: Unveiling the Ideological Constructs in WRP Lose Weight Advertisement through Critical Discourse Analysis

Sun, 17 Dec 2023 00:00:00 +0000

The primary goal of this research was to reveal the construction of language in WRP "Lose Weight" advertisements that can maintain or even change beauty standards by using certain language that can influence society. The study's objectives are to identify the types of three-dimensional critical discourse models based on Norman Fairclough and to analyze the shifting beauty standards of WRP "Lose Weight" advertisement. This study uses a qualitative descriptive method in the form of an analysis of two different types of videos. The researchers use this method to reveal the use of language in advertisements that can affect society and see shifts in the standards of beauty displayed. The researcher finds that the use of language in advertisements forms the basis for the construction of advertisements to express a perception. This can be seen through text analysis, then continues in the process where discourse is conveyed through the production process of contributions and ultimately becomes consumption in society which is analyzed through social practices. In addition, this research also reveals a shift in the beauty of advertisements which is represented through the visual models in advertisements.

Analysis of Register Used In Female Daily Network

Cecillia Dhea Odhilia, Sonya Ayu Kumala, Arnelli Arnelli — Sun, 17 Dec 2023 00:00:00 +0000

Abstract
This study discusses about or what forms of registers are used in the Female Daily Network platform which is studied with sociolinguisticsThe study participants were active members of the Female Daily Network who contributed to various beauty-related discussions and topics. The data used consists of articles, discussions, and responses collected from various relevant threads and topics. The research method used in this study is qualitative descriptive method. The register refers to the variety of languages used by forum members according to the context and purpose of communication. This research used Martin Joos (1976)’s theory about the types of the register. The data on this research is in the form of textual data. Data collection technique by oberserving, collect, or choose the data. However, this study added one method for collecting data, namely by capturing screens or screenshots. Data analysis uses register analysis, which analyzes specific vocabulary, term, or colloquialism used in a particular community. The method of presenting data is an informal method, that is, using words that are easy to understand. The findings of this research provide a deeper understanding of the register used in the Female Daily Network. The study reveals the various registers employed by forum members in the context of beauty and women's lifestyle. The research findings offer insights into language preferences and communication styles within this online community.

An Analysis Of Structures and Ideologies of Joe Biden’s Part in the Second United States Presidential Debate In 2020 Using the Critical Discourse Analysis by Van Dijk

Mariah Mariah, Riris Mutiara Simamora, Cindy Patricia — Sun, 17 Dec 2023 00:00:00 +0000

Politician is possibly cause the ideologies of the them being hide in purpose. This research aimed to analyse the discourse structures leads to the ideologies discovered from Joe Biden in his second United States Presidential Debate in 2020. The theory of Critical discourse analysis of Van Dijk has been applied in this research to show the discourse structures from macrostructure consists of topic element and microstructure consist of meaning, structures, word choices, and how to use language elements then combine with superstructure as the scheme to discover the ideologies through the ideologies scheme by Van Dijk to get comprehend understanding. The result of this research are 1) Critical discourse analysis elements do exist in the discourse; 2) Transparency, freedom, and individual rights are the main ideologies contained in the discourse and Joe Biden does not hide his ideologies as politician.

Komunikasi Persuasif Orang Tua dan Anak Dalam Mengurangi Perilaku Candu Bermain Game Online Di Komunitas One Eighty BSD

Christopher Kurniawan, Suryadi Wardiana, Galuh Kusuma Hapsari, Sello Satrio — Sun, 17 Dec 2023 00:00:00 +0000

Fenomena kecanduan game online meluas di kalangan masyarakat terutama remaja Indonesia. Penelitian ini bertujuan untuk mengetahui dan menganalisis bentuk komunikasi persuasif orang tua terhadap remaja dalam mengurangi perilaku candu bermain game online. Penelitian deskriptif kualitatif ini juga memproses hasil dari narasumber dengan menggunakan teori komunikasi persuasif nilai harapan. Penelitian ini mengupas bentuk komunikasi dan usaha persuasif yang dilakukan oleh orang tua seperti membangun hubungan interpersonal yang kuat memahami motivasi dan keinginan anak.