Strategi Komunikasi Pemasaran Klinik Kecantikan Stephanie Skin and Body Care dalam Mempertahankan Loyalitas Pelanggan di Sepatan Tangerang

Abstract

The rapid development of the times, the increasingly advanced paradigm of human thinking, makes marketing practitioners required to have a qualified marketing communication strategy to respond to developments and changing times. Which aims to make customers become loyal and seize market share. Stephanie skin and body care is a beauty clinic that sells beauty products, goods and services. And the writer wants to know what marketing communication strategies are implemented by Stephanie's clinic in an effort to maintain customer loyalty. This study uses a phenomenological approach, descriptive type, qualitative research method, and constructivism paradigm. The research results were obtained based on direct interviews conducted by ebelites. The marketing communication strategy used was to understand customer behavior and the marketing mix, namely 4 prices, product, place, and promotion