Faktor Penentu yang Mempengaruhi pada Keputusan Pembeliaan Smartphone: Studi Empiris Kabupaten Lampung Timur

Faktor Penentu yang Mempengaruhi pada Keputusan Pembeliaan Smartphone: Studi Empiris Kabupaten Lampung Timur

Authors

  • Buchori Buchori STIE Lampung Timur
  • Evi Novitasari STIE Lampung Timur
  • Rinnanik Rinnanik STIE Lampung Timur
  • Wulandari Wulandari STMIK Pringsewu

DOI:

https://doi.org/10.32877/eb.v4i3.387

Keywords:

Promotion factor, Location factor, Purchase Decision

Abstract

Purchase decisions are strongly influenced by several factors. The purposes of this study focus on examining two crucial factors in purchasing decisions, which are promotion and location on Smartphone purchase. Respondents in this study are consumers from East Lampung Regency. Using statistics analysis study by multiple linear regression, this study proved that promotion and location have a significant effect on smartphone purchase decisions of the consumers. Strategically accessible locations and good promotions in fact will be increasing the purchase of Smartphone products at East Lampung Regency. This study also revealed that consumers have the same views and perceptions of products in the area.

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Published

2022-04-10

How to Cite

Buchori, B., Novitasari, E., Rinnanik, R., & Wulandari, W. (2022). Faktor Penentu yang Mempengaruhi pada Keputusan Pembeliaan Smartphone: Studi Empiris Kabupaten Lampung Timur. ECo-Buss, 4(3), 689–697. https://doi.org/10.32877/eb.v4i3.387

Issue

Vol. 4 No. 3 (2022): eCo-Buss

Section

Articles

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