Implementation of Business Model Canvas Strategy and SWOT Analysis in BUMDes Restaurant

Abstract

Today's economic development increasingly requires entrepreneurs who are developing their businesses to always respond quickly to increasingly rapid changes and of course determine whether entrepreneurs can determine strategies, both short and long term or not. This study aims to provide business strategy recommendations to Gempar BUMDes Restaurant (Village-Owned Enterprises) located in Gunung Menyan, Pamijahan, Bogor Regency, West Java. Furthermore, to create a new business model in Gempar BUMDes Restaurant, the scope of this research is focused on the analysis of the Business Model Canvas along with internal and external factors owned by Gempar BUMDes Restaurant. The research method used is descriptive with a qualitative approach. Data collection was carried out by interviewing residents in Gunung Menyan, Pamijahan, Bogor who are members of businesses in BUMDes. This type of research is a case study. The analysis technique used is SWOT analysis to see the weaknesses and threats faced by optimizing the advantages and opportunities owned and business mapping using the Business Model Canvas (BMC). This research produces solutions that can be utilized by BUMDes Gempar Restaurants to be able to plan overall business strategies and find out the strengths, weaknesses, opportunities, and threats that will occur in the Gunung Menyan BUMDes Gempar Restaurant business, Pamijahan, Bogor Regency, West Java.