Business Model Canvas for Internet of Things Application on Hydroponic in Tangerang

Authors

    Dellih Wijaya( 1 ) Riki riki( 2 ) Benny Daniawan( 3 ) Annisa Lorenza( 4 )

    (1) Bina Nusantara University
    (2) Buddhi Dharma University
    (3) Buddhi Dharma University
    (4) Bina Nusantara University

DOI:


https://doi.org/10.32877/bt.v6i3.1296

Keywords:


Application, Business Model Canvas , Internet of Things , Hydroponic, Tangerang

Abstract

Internet of Thing (IoT) in hydroponics was developed to monitor and control the hydroponic environment for efficiency and effectiveness with maximum results purpose. Many papers expose about IoT application on hydroponic, this article completed it with business model so it will sustain as valuable business especially in Tangerang Banten Indonesia. It is interesting and necessary to analyze the business model, so that this valuable system of the solution can sustain and growth, also proper for the big picture purpose. Of seventeen (17) goals SDGs, hydroponic using IoT application is related to solving point number two (2) about zero hunger and point number thirteen (13) about climate action. This paper uses qualitative descriptive methodology which analyzes and provides points of BMC for IoT application on hydroponic. The result of this paper found that BMC is proper tool to analyze and describe business model for IoT of hydroponic. Then this paper also finds there are several points of revenue streams with some different customer segments, support from hydroponic community, and some collaboration with key partners is needed, which means the business cannot stand alone. This paper has limitations which could be further interesting topics for the next paper.

Downloads

Download data is not yet available.

References

“Data Jumlah Penduduk Indonesia (2013-2023).” Accessed: Apr. 22, 2024. [Online]. Available: https://dataindonesia.id/varia/detail/data-jumlah-penduduk-indonesia-20132023.

United Nations, “The 17 Sustainable Development Goals.” Accessed: Apr. 23, 2024. [Online]. Available: https://sdgs.un.org/goals

“Hasil Pencacahan Lengkap Sensus Pertanian 2023 - Tahap I - Berita Resmi Statistik - Sensus Pertanian 2023 - Badan Pusat Statistik,” sensus.bps.go.id.

Ridhwan Mustajab, “Mayoritas Petani Indonesia Bukan Milenial dan Gen Z pada 2021,” dataindonesia.id. Accessed: Apr. 23, 2024. [Online]. Available: https://dataindonesia.id/tenaga-kerja/detail/mayoritas-petani-indonesia-bukan-milenial-dan-gen-z-pada-2021

I. Ilyas, “Optimalisasi peran petani milenial dan digitalisasi pertanian dalam pengembangan pertanian di Indonesia,” FORUM EKONOMI, vol. 24, no. 2, pp. 259–266, Apr. 2022, doi: 10.30872/jfor .v24i2.10364.

Publikasi Kota Tangerang, “Penduduk menurut Kelompok Umur dan Jenis Kelamin di Kota Tangerang 2020-2022,” Badan Pusat Statistik Kota Tangerang.

Rachmatunnisa, “Dapat Kucuran Dana Startup Tunas-Farm Mau Bikin Hidroponik IoT,” Dec. 21, 2020. Accessed: Apr. 23, 2024. [Online]. Available: https://inet.detik.com/cyberlife/d-5303677/dapat-kucuran-dana-startup-tunas-farm-mau-bikin-hidroponik-iot

W. A. T. A. Md. Marjan Mia, “IoT Based Hydroponic System,” Spring Colloquium Dept. of CSE, 2021.

J. Ruan et al., “A Life Cycle Framework of Green IoT-Based Agriculture and Its Finance, Operation, and Management Issues,” IEEE Communications Magazine, vol. 57, no. 3, pp. 90–96, Mar. 2019, doi: 10.1109/MCOM.2019.1800332.

Alexander Osterwalder and Yves Pigneur, Business Model Generation , 2010th ed. New Jersey & Canada: John Wiley & Sons, Inc., 2010. Accessed: Apr. 23, 2024. [Online]. Available: https://archive.org/details/BUSINESSMODELCANVAS/page/n3/mode/2up?view=theater&q=to+mapping+new+business+model

A. Abu Sneineh and A. A. A. Shabaneh, “Design of a smart hydroponics monitoring system using an ESP32 microcontroller and the Internet of Things,” MethodsX, vol. 11, p. 102401, Dec. 2023, doi: 10.1016/j.mex.2023.102401.

J. S. Suroso, E. R. Kaburuan, N. Angelica, W. Tanujaya, and F. Munandar, “Entrepreneur of Internet of Things (IoT) in Portable Hydroponic,” in 2020 8th International Conference on Orange Technology (ICOT), IEEE, Dec. 2020, pp. 1–4. doi: 10.1109/ICOT51877.2020.9468792.

A. Aggarwal, R. Kumar, S. K. Chowdhary, and S. K. Jain, “Hydroponics—An Alternative to Indian Agriculture System and Current Trends: A Review Study,” 2020, pp. 861–869. doi: 10.1007/978-3-030-29407-6_62.

Pooja Thakur, Manisha Malhotra, and R. M. Bhagat, “IoT-based Monitoring and Control System for Hydroponic Cultivation: A Comprehensive Study,” Res Sq, Apr. 2023.

H. Kubo and K. Okoso, “Business Ecosystem Strategy Using New Hydroponic Culture Method,” in 2019 Portland International Conference on Management of Engineering and Technology (PICMET), IEEE, Aug. 2019, pp. 1–12. doi: 10.23919/PICMET.2019.8893714.

E. Mulyati, D. Hamidin, and M. N. Fauzan, “KELAYAKAN TEKNOLOGI IOT UNTUK KEBUN HIDROPONIK HOLTIKULTURA MENGGUNAKAN HYDROPO 4.0 DI PERKEBUNAN ALAM PASUNDAN, JAWA BARAT,” J@ti Undip: Jurnal Teknik Industri, vol. 16, no. 2, pp. 109–115, Jun. 2021, doi: 10.14710/jati.16.2.109-115.

J. Wisniewska-Paluszak, G. Paluszak, M. Fiore, A. Coticchio, A. Galati, and J. Lira, “Urban agriculture business models and value propositions:Mixed methods approach based on evidence from Polish and Italian case studies,” Land use policy, vol. 127, p. 106562, Apr. 2023, doi: 10.1016/j.landusepol.2023.106562.

B. Torquati et al., “Urban farming opportunities: a comparative analysis between Italy and Argentina,” Acta Hortic, no. 1215, pp. 197–206, Oct. 2018, doi: 10.17660/ActaHortic.2018.1215.37.

N. Colucci, N. Dall’Agnol, P. De Biasi, F. Orsini, N. Tagliaferri, and E. Tonet, “PINECUBE: technologies for sustainable plant production and urban renewal in Belluno (Italy),” Acta Hortic, no. 1298, pp. 135–144, Dec. 2020, doi: 10.17660/ActaHortic.2020.1298.20.

Y. N. Supriadi, N. Rosmawarni, I. K. Setiadi, R. M. Kusuma, and G. S. Saragih, “Hydroponic Green House Business Development Strategy Using Business Model Canvas (BMC),” Migration Letters, vol. 20, no. 5, pp. 157–172, Aug. 2023, doi: 10.59670/ml.v20i5.3534.

H. Kim, J. S. Sefcik, and C. Bradway, “Characteristics of qualitative descriptive studies: A systematic review,” Res Nurs Health, vol. 40, no. 1, pp. 23–42, Sep. 2017.

Alexander Osterwalder, Yves Pigneur, and Greg Bernarda, Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series), 1st ed. 2014.

K. I. Safitri, O. S. Abdoellah, and B. Gunawan, “Urban Farming as Women Empowerment: Case Study Sa’uyunan Sarijadi Women’s Farmer Group in Bandung City,” E3S Web of Conferences, vol. 249, p. 01007, Apr. 2021, doi: 10.1051/e3sconf/202124901007.

About Cirebon, “Green House Kuningan Usung Tema Cafe Hidroponik.” Accessed: Apr. 25, 2024. [Online]. Available: https://aboutcirebon.id/green-house-kuningan-usung-tema-cafe-hidroponik%E2%81%A3-%E2%81%A3/

Suhendi and Norhanifah Murli, “Application of Gamification Models with Virtual Reality for Learning Plant Cultivation Techniques,” International Journal of Interactive Mobile Technologies (iJIM), vol. 18, no. 04, pp. 65–80, Feb. 2024, doi: 10.3991/ijim.v18i04.42439.

J. A. Munib, E. Wulandari, and E. M. Astari, “Environmental and hydroponics education for children through story book design,” IOP Conf Ser Earth Environ Sci, vol. 905, no. 1, p. 012095, Nov. 2021, doi: 10.1088/1755-1315/905/1/012095.

Daniel Pereira, “Innovation Report: 10 Innovative Business Models for Agriculture and Farming ,” Ottawa, ON, Canada, 2023. Accessed: Apr. 23, 2024. [Online]. Available: https://businessmodelanalyst.com/wp-content/uploads/2023/11/10_Innovative_Business_Models_for_Agriculture_and_Farming.pdf

Farras Hazim, “Meraih Sukses dengan Bisnis Hidroponik: Mengenal Bisnis Model Canvas,” Feb. 2024, Accessed: Apr. 23, 2024. [Online]. Available: https://suhuandroid.id/bisnis-hidroponik-bisnis-model-canvas/#tujuan-dan-manfaat-bisnis-model-canvas

Downloads

Published

2024-04-30

How to Cite

[1]
D. Wijaya, R. riki, B. Daniawan, and A. Lorenza, “Business Model Canvas for Internet of Things Application on Hydroponic in Tangerang”, bit-Tech, vol. 6, no. 3, pp. 389–399, Apr. 2024.

Issue

Section

Articles
DOI : https://doi.org/10.32877/bt.v6i3.1296
Abstract views: 119 / PDF downloads: 69

Most read articles by the same author(s)

1 2 > >>