Adytya, Prakasa A, Karunia D. Effective Promotional Strategies: Analyzing the Impact of Flash Sale and Cashback Discounts on Impulsive Buying Behavior in Live Streaming Marketplaces. ef [Internet]. 2024 Oct. 10 [cited 2024 Dec. 3];6(3):578-90. Available from: https://jurnal.kdi.or.id/index.php/ef/article/view/1564