Adytya, Arya Prakasa, and Dede Karunia. “Effective Promotional Strategies: Analyzing the Impact of Flash Sale and Cashback Discounts on Impulsive Buying Behavior in Live Streaming Marketplaces”. eCo-Fin 6, no. 3 (October 10, 2024): 578–590. Accessed October 28, 2024. https://jurnal.kdi.or.id/index.php/ef/article/view/1564.