TRISNAWATI, W.; MALINI, H.; PEBRIANTI, W.; RAMADANIA, R.; HERIYADI, H. Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency. eCo-Fin, [S. l.], v. 7, n. 1, p. 96–109, 2025. DOI: 10.32877/ef.v7i1.1795. Disponível em: https://jurnal.kdi.or.id/index.php/ef/article/view/1795. Acesso em: 4 mar. 2025.