ADYTYA; PRAKASA, A.; KARUNIA, D. Effective Promotional Strategies: Analyzing the Impact of Flash Sale and Cashback Discounts on Impulsive Buying Behavior in Live Streaming Marketplaces. eCo-Fin, [S. l.], v. 6, n. 3, p. 578–590, 2024. DOI: 10.32877/ef.v6i3.1564. Disponível em: https://jurnal.kdi.or.id/index.php/ef/article/view/1564. Acesso em: 3 dec. 2024.