Trisnawati, W., Malini, H., Pebrianti, W., Ramadania, R. and Heriyadi, H. 2025. Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency. eCo-Fin. 7, 1 (Feb. 2025), 96–109. DOI:https://doi.org/10.32877/ef.v7i1.1795.