Adytya, Prakasa, A. and Karunia, D. 2024. Effective Promotional Strategies: Analyzing the Impact of Flash Sale and Cashback Discounts on Impulsive Buying Behavior in Live Streaming Marketplaces. eCo-Fin. 6, 3 (Oct. 2024), 578–590. DOI:https://doi.org/10.32877/ef.v6i3.1564.