TARUNAY, O. I.; YUDHA SAPTA PRATAMA; EVIEN. The Effect of Product Diversification and Brand Equity on Purchase Decisions With Promotion Strategy as a Moderator . eCo-Buss, [S. l.], v. 6, n. 3, p. 1382–1394, 2024. DOI: 10.32877/eb.v6i3.1170. Disponível em: https://jurnal.kdi.or.id/index.php/eb/article/view/1170. Acesso em: 3 jul. 2024.